NPD从即日起取消公布每月美国硬件销售数据

Schelfaniel

http://www.vg247.com/2010/10/12/npd-to-stop-reporting-monthly-hardware-unit-sales-figures/

NPD Group has said it’s to stop releasing monthly hardware unit sales figures for the US, and instead the public will have to get the information from the console holders.



The change is effective immediately: the NPD release this Thursday, October 14, won’t contain the pertinent hardware information.

NPD executive director David Riley denied, however, that the move is likely to damage clear reporting and analysis of the US market.

“No, it won’t,” the boss told VG247. “Clients can release their figures, which we can verify, but it shouldn’t be up to NPD to release these figures.

“Our corporate publishing guidelines changed, but nothing has changed client-side.”

The move means that none of the hardware manufacturers are obliged to release their monthly US sales figures, but are “permitted” to do so, and will be “supported” to do so by NPD.

NPD will also be changing the format the videogame retail sales data to the following:

•Removal of monthly hardware unit sales figures
•Ashift in the Top 10 software from sku level with unit sales for the Top 5, to Top 10 software at the title level with no unit sales
•Revised footnote explaining that the monthly retail data reflects new physical purchases, not total consumer spend (digital, subscriptions, mobile games, rentals, used or social network games). The NPD Group will release a total consumer spend report to press on a quarterly basis
•Monthly analysis from NPD industry analyst, Anita Frazier, will include software sales figures at both the sku and title level for various new releases
The changes are to “address the changing sales landscape as well as updates to NPD’s corporate publishing policies”, so the only way we will learn of the hardware units sold is through the clients who retain the data, i.e. Microsoft, Nintendo, and Sony.

以上为新闻原文。

现在比较忙，没时间具体翻译。不过其实一句话就可以概括，那就是从本月开始，确切的说是从9月销量数据开始，NPD将不再公布当月美国游戏硬件的销售数据。以后如果想了解具体数据，只能等待BIG THREE自己公布数字。